eCRM & Content Manager

Date: Oct 3, 2022

Location: Amsterdam, NL

Company: Beiersdorf

Your Tasks

Beiersdorf is known for its leading international skin care brands, including NIVEA, Eucerin, Labello, 8x4 and Hansaplast/Elastoplast. To maintain our growth, we offer broad responsibilities and challenging tasks, enabling our people to raise the bar in all fields of our business - every day right from the start.
Are you an ambitious individual looking for an exciting job in a dynamic and entrepreneurial team? Then step out of your comfort zone and take on your next adventure! We are looking for a eCRM & Content Manager to join our regional E-Shop team based in Amsterdam. Like a start up in a corporation, we are small but hungry to succeed and to make an impact – and we have fun along the way!


In this job, you will...

be responsible for eCRM by:

  • developing the regional eCRM strategy for Europe, implement & execute it
  • independently developing and implementing local eCRM solutions to retain, recruit and activate customers, you will contribute to profitable growth
  • working closely with in the regional D2C team, define ambitious goals for data collection, customer retention and sales enablement and drive plans to achieve these goals
  • controlling and monitoring the success of all measures and report them to all relevant stakeholders
  • keeping up to date with relevant trends, analyze them & and define investments in consumer touch points based on them


be responsible for Content by:

  • being the owner of the content and responsible for developing & managing its performance and production
  • creating reports & deriving insights on content performance to help improve & evolve content production
  • delivering content updates and alignment with relevant stakeholders
  • Content planning, content check and content recommendations for CRM communication (Ad-hoc and Newsletter Emails, Product Launch Emails, Lifecycle Emails, etc.)


be supportive by:

  • helping with campaign planning & set up, together with the performance manager 
  • planning & monitoring eShop exclusive assortment like bundles, Gift-Boxes etc.
  • analyzing the assortment complexity, ensuring its attractiveness for our consumers and the fit to our brand positioning

Your Profile


You are the perfect match for this job if you have...

  • experience in CRM and marketing automation of minimum 2 years 
  • experience working within a D2C environment is a plus
  • knowledge of driving & improving performance marketing KPIs using a data-driven CRM system & strategy
  • experience working with tech CRM tools, especially Salesforce 
  • ability to cope with multiple active projects
  • fun working collaboratively, as part of a team and building strong working relationships
  • high level of energy, entrepreneurship, and commitment
  • no problem speaking and writing fluent in English, additional languages are beneficial (particularly Dutch and German)



What we offer...

  • Competitive salary
  • Bonus scheme
  • 13th month
  • Yearly flex-budget (e.g. for eleven extra vacation days)
  • Excellent pension scheme
  • Travel reimbursement
  • Laptop and mobile phone
  • Discount on our products
  • Possibilities to work partially from home
  • Great working atmosphere
  • Many more!



Got Excited?
Did you get excited by reading this? And do you want to become part of our family? Then we would love to get to know you! Please don’t hesitate to reach out to us and send in your application!