Assistant ePerformance Marketing Manager - MU ASEAN

Date: May 29, 2024

Location: Bangkok, TH

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

 

We embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g., gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g., curriculum vitae with relevant references and certificates). 

Your Tasks

  • Analyze data, think creatively and dream up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
  • Devise and implement strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
  • Execute the search strategy to grow the base business through search campaigns, tracking the results and proposing improvements to the campaigns and the strategy. 
  • Seek for ways to conquer new territories in terms of new keywords, new campaigns, new campaigns types, etc. 
  • Identify different trends and opportunities, optimizing not only towards media efficiency but also sales sufficiency 
  • Provide media insights to the e-commerce team to help accelerate visibility and sales online 
  • Work closely with local team to execute and manage/buy all digital media campaigns across all ecommerce channels and devices
  • Budget and billing control. 
  • Confidently execute and manage/buy all digital media campaigns across all eCommerce channels and devices.
  • Synchronize marketing & e-commerce campaign calendar to ensure synergized e-commerce marketing efforts that drives profitable sales growth.
  • External stakeholders (media agencies, enablers, platforms) management across the ASEAN region.

Your Profile

  • 3+ years experience with digital media buying and planning
  • Strong experience working with on-platform and off-platform ads
  • Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
  • Experience troubleshooting campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on portal KPIs 
  • Strong Analytical Mind Set
  • Ability to take initiative and work independently
  • Proactive self- starter. Able to keep manager informed of progress as appropriate.
  • Highly organized with ability to prioritize. Must be able to manage time effectively in a challenging environment.
  • Strong influencing and interpersonal skills – able to manage conflict and resistance
  • Decisive – able to identify and focus on key issues
  • Commitment and can-do attitude
  • Values – Achievement, team-spirit, Entrepreneurship, Ownership and Responsibility

Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500.  (Remotely Working from home could be applied