Head of Face Care - Thailand

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Date: Dec 12, 2024

Location: Bangkok, TH

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

 

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
 

Your Tasks

STRATEGIC DIRECTION

  • Define NIVEA Face Care and Face Cleanser Business Plan & Marketing Strategy in Thailand (Lead Market for ASEAN)
  • Understand market landscape, categories, consumer, competitors in Thailand & provide inputs to Global & Regional Team for right portfolio development.
  • Define key opportunities to provide insight to Global and Regional team to deliver relevant Communication materials for Thailand (Lead Market for ASEAN).
  • Lead NPD business validation, identify plan to deliver top-down target.
  • Identify asset campaign list, work with ASEAN team on communication development, be a key stakeholder to provide input/feedback Global and Regional team.


BUSINESS MANAGEMENT

  • Drive and own annual marketing plan (PMP), annual marketing financial plan (ABP) and A&P for Thailand Face Category. 
  • Manage Thailand A&P of Face care, Face cleansing. 
  • Lead and drive the business with the entrepreneur mindset to achieve company’s goals. Be vigilant and decisive to make change in plans to overcome uncertain competitive environment.
  • Work with Media & Digital Agencies to get the right media strategy, consumer journey at the optimized spending level that deliver business’s goals. 


TEAM

  • Set annual individual priorities for team members that are relevant to company’s priorities, categories’ priorities, and their own development.
  • Align and set team members development plan and regularly monitor for the progress. 
  • Discuss and supervise for team members career development and opportunities. 

Your Profile

  • Master’s degree or bachelor’s degree in marketing, Business Administration, and other related fields.
  • At least 10 years experiences as Product / Brand Manager in multinational FMCG companies.
  • Strong analytical, project management, strategic thinking skills. 
  • Have an experience in multi category product/brand management
  • Very good command in English both spoken and written.
  • A strong interest in skin and beauty care will be advantageous.

Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500