Product Manager - Hospital

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Date: Apr 18, 2024

Location: Bangkok, TH

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

We embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g., gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g., curriculum vitae with relevant references and certificates). 

For instance, please feel free to upload your CV without a picture. If you have any questions, kindly contact our recruiters via Chanticha.Sae-ngow@beiersdorf.com and Nongluck.Sottinirundorn@Beiersdorf.com

Your Tasks

Purpose: Lead a respective or additional category with key responsibility to develop Eucerin hospital marketing strategy & execution plan and ensure the alignment of the strategic direction with other department in order to achieve the key KPI for respective category

1. Brand planning and implementation

  • Develop business strategic plan (concept, L & RL), monitor & analyze situation to adjust plan to gain more opportunity & pre-empt competitors
  • Achievement of sales, market share, and new hospital listing as per annual brand plan and objectives
  • Develop BTL communication & activation to ensure concept is embed in derm’s mind and gain recommendation
  • Understand doctors & patients’ insight to develop a strong concept and product proposition to gain professional recommendation in assigned indications
  • Works closely with Sales Manager to ensure alignment of execution with brand strategy

2. KOLs development :

  • Identify potential KOLS and build strong relationship with them to be brand consultation & brand advocacy
  • Conduct impactful local clinical studies to support brand communication and execution

3. Scientific lead for brand communication Co-develop training module/ MKT campaign
4. Plan and monitor monthly and annual P&L - of all marketing campaign, activation and assets in-line with given budget
5. Efficiency - Ensure forecast accuracy for selling & mini sampling item. Minimize any cost to deliver GM%
6. Managing operational & administrative function to ensure all activities are delivered efficiently

Your Profile

  • Bachelor’s degree in pharmaceutical science and Master Degree in Business Administration or Marketing would be an advantage.
  • Minimum 5 years of experience in technical sales/marketing of pharmaceutical/biological products.
  • Strategic thinking, strong leadership with interpersonal communication skills.
  • Highly committed, well-organized and able to manage projects/priorities, positive attitude, energetic, result-oriented, team player, service minded and ability to work under pressure.
  • Strong ambition for professional development.
  • Good command of written and spoken in English.
  • Good presentation/communication skills.
  • Computer literacy.

Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500.  (Remotely Working from home could be applied)