Senior Medical Brand Manager

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Date: Jan 15, 2025

Location: Bangkok, TH

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

 

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
 

Your Tasks

  • Lead Eucerin Medical marketing strategy, NPD for professional direction, concept and execution plan so as to drive Eucerin sales and strengthen doctor recommendation.
  • Monitor & analyze business situation with recommendation to keep competitive advantage at all time
  • Develop KOLs and DOLs to be strong advocacy for Eucerin. 
  • Responsible in all communication activities to doctors & consumers in hospitals (Detailing tools, symposium, clinical study, activation, master design POSM, packaging) to ensure all the execution is implemented effectively according to marketing plan.
  • Lead cross-functions to implement integrated campaign, align priorities for each category so as to ensure the implementation at point of sales level is implemented according to brand direction
  • Responsible for Eucerin Bottom line to deliver profitable result, and ensure A&P is effectively spent
  • Responsible for total Eucerin demand forecast together with SC, Sales and SCM especially for NPDs, to ensure achieving sales target, and minimize OOS & write-off.
  • Lead training team to develop competitive & practical training module & ensure all the training implemented effectively according to brand direction
  • Close connect with Global / EM Medical Team to ensure plan is fit to the market. Leverage strong dermatologist recommendation in Thailand to strengthen leading positioning.   
  • Design and execute a sustainable Detailing Strategic model for Thailand that align with ASEAN & Global direction.
  • Lead, coaching, develop competency and build marketing team’s (Hospital channel) engagement for better team performance and initiate adequate measures.

Your Profile

  • Bachelor's or Master's degree in Pharmaceutical Science or related field.
  • Minimum of 10 years of experience in marketing, preferably in the pharmaceutical or healthcare industry.
  • Regional experience is a strong advantage.
  • Proven leadership abilities, including managing teams and driving strategic initiatives.
  • Strong fluency in Thai and English, both written and spoken.

Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500