Senior Trade Marketing Manager - ASEAN

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Date: Apr 16, 2024

Location: Bangkok, TH

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.


Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks


Develop the execution of the brand strategy at the point of sales by understanding the needs of all markets from the ASEAN, apply the proper category & channel lenses and translating it into solutions for the customer management and field teams. 

  • Incorporates Channel and Shopper understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Category and by Retail Environment. Own the execution of the category and champion the assigned channel in the scope.
  • Planning: Ensure that the ABP meets the needs of all activation markets and are properly funded and resourced.
  • Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
  • ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews S&CM workstreams for Category/ Channel for all markets in the cluster
  • S&OP: Build cluster forecast for Category/ Channel.
  • Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS, POSM, Selling, story, selling Kit, Forecasts, etc.
  • Commercial operations: Ensure a fit for purpose SCM operating model is embedded in each market in the cluster, in line with the NOPM
  • POSM: Design all POSM for all cluster markets for Category/ Channel
  • PICOS: Customize all regional PICOS for all markets in the cluster
  • Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
  • Promo: Design comprehensive Promotion Menu/ guidelines by Category/ Channel for all markets in the cluster
  • Insights: Build, collect and communicate insights by Category/ Channel to all markets in the cluster
  • Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into SCM plans and deliverables
  • Store Execution: Own a store-back mindset in all programs and workstreams

Your Profile

 

  • At least 5 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areas
  • Good knowledge of Hyper/Super and multi-channel experience preferred
  • Good  Financial Analysis skills required
  • Proven experiences of matching brand strategies and channel strategies, and translating it into execution
  • Customer-centric thinking 
  • Able to identify customers ‘needs and build business strategies based on them.
  • Stakeholder management in a matrix organization
  • Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
  • Pragmatic, Dynamic, results-oriented individual with a "hands on" style
  • Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
  • Good interpersonal and communication skills; team player
  • Personable, Energetic, Responsive, Confident and Honest
  • Passion for simplification and synergy 
  • Fluent English and Thai language. 

Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500