Social Content and Influencer Manager

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Date: Aug 30, 2024

Location: Bangkok, TH

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

 

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
 

Your Tasks

Oversee and implement influencer marketing campaigns to increase brand visibility and engagement on social media platforms. 

This involves developing, executing, and evaluating campaigns that leverage influencer partnerships.  Find suitable influencers for each campaign and negotiate deals that benefit everyone involved.

 

Responsibilities

 

  • Create and implement influencer marketing strategies that are in line with the overall marketing goals.
  • Identify and engage with influencers who align with target audience and brand values.
  • Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.
  • Provide regular reports on campaign performance.
  • Work with cross-functional teams, such as brand team, ecommerce and corporate communication to establish successful campaigns.
  • Stay informed and up-to date about industry trends and best practices in influencer marketing.
  • Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.

Your Profile

 

  • The job requires prior experience as an Influencer Marketing Manager or in a similar position
  • Possessing a thorough knowledge of social media platforms and their optimal techniques
  • Understanding influencer marketing strategies and techniques
  • Possessing strong communication and negotiation abilities
  • Skills in data analysis and providing insights to inform campaign optimization
  • Creative mindset and strong project management skills
  • A degree in Marketing, Communications, or a related field at the Bachelor's level is required

 

 

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Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500