Trade Marketing Manager (NIVEA Face) - MU ASEAN

Your Tasks

Develop the execution of the brand strategy at the point of sales by understanding the needs of all markets from the region, apply the proper category & channel lenses and translating it into solutions for the customer management and field teams. Incorporates Channel and Shopper Understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Category and by Retail Environment. Own the execution of the assigned category and champion the assigned channel in the scope.

Planning: Ensure that the ABP meets the needs of all activation markets and are properly funded and resourced. 
•Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
•ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews S&CM workstreams for Category/ Channel for all markets in the cluster
•S&OP: Build cluster forecast for Category/ Channel
•Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS, POSM, Selling, story, selling Kit, Forecasts, etc.

Commercial operations: Ensure a fit for purpose SCM operating model is embedded in each market in the cluster, in line with the NOPM.
•PICOS: Customize all regional PICOS for all markets in the cluster
•Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
•Promo: Design comprehensive Promotion Menu/ guidelines by Category/ Channel for all markets in the cluster
•Insights: Build, collect and communicate insights by Category/ Channel to all markets in the cluster

Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into SCM plans and deliverables.
•Presentations: Build Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
•Engagement: Build content for JBP/ T2T for all defined customers in the cluster
•Thematic/ programs: Build programs for the cluster: CSR, AVC, Active Accounts etc. 
•Performance Management: Work with markets on identified issues/opportunities

Store Execution: Own a store-back mindset in all programs and workstreams.
•Win the Shopper: Build content for WTS
•Trax:  Build quality content (MSL, Primary shelf KPIs). Work with markets to address gaps 
•Top stores: Work with markets to build robust top store program to drive outperformance
Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends, and competitors

Your Profile

• At least 5 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areas  
• Good knowledge of and multi-channel experience preferred.
• Good category and channel expertise. 
• Financial Analysis skills required
• Proven experiences of matching brand strategies and channel strategies, and translating it into execution
• Customer-centric thinking 
• Able to identify customers ‘needs and build business strategies based on them.
• Stakeholder management in a matrix organization
• Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
• Pragmatic, Dynamic, results-oriented individual with a "hands on" style
• Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
• Good interpersonal and communication skills; team player
• Personable, Energetic, Responsive, Confident and Honest
• Passion for simplification and synergy
• Fluent English