National Account Executive

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Date: Apr 9, 2024

Location: Birmingham, GB

Company: Beiersdorf

At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life.

 

As National Account Executive you will play a crucial role in managing customer relationships and identifying new business opportunities.  You will develop a commercial strategy and action plan that delivers against the brand and customer investment strategies. Drive the customer portfolio through distribution, market share and presence at POS in order to be competitive and achieve market share.


 

Your Tasks

 

Sales Strategy

  • Executes the customer investment and sales strategy that meets both short and long term country business objectives 
  • Responsible for the execution of the customer account plan to gain distribution, market share and presence at the point of sale against competition.
  • Manages and controls the sales mix of the Brands Portfolio agreed at a customer level to ensure the agreed targets in market share, sales and margins and customer contribution. 
  • Monitors the delivery against the agreed objectives within the annual customer plan for product distribution and display at the POS, working with the category manager and POS team to achieve the objectives. 
  • Maximise the accessibility of Beiersdorf products to the Shopper. 

 

Business Planning, Budgets and Reporting

  • Develops an annual, medium and long term plan (by customer)  that ensures the delivery of brand, category and customer objectives and targets (where appropriate with the relevant account team)
  • Responsible for the efficient and excellent execution of the customer marketing plan in conjunction with wider business functions. 
  • Through the BDF AG reporting systems monitors, evaluates and reports on variance to customer plan, proposes counter measures, and ensures their effective implementation. 

 
Promotions

  • Responsible for the planning and implementation of the customer promotion plan which is in line with the objectives within the promotional strategy and guidelines provided by the Planning & Promotions team. 
  • Analyse and review the promotional activity and make recommendations on corrective actions in line with Planning & Promotions Strategy.  

 
Monthly Business Monitoring/Forecast

  • Ensures the delivery of the agreed monthly business forecast and provide on a weekly basis details of any variance to the forecast. Check selling out figures versus the market, when available at least monthly. Provide recommendations and agrees them with the relevant stakeholders and Sales Manager.
     

Your Profile

 

  • Experience in a similar sales or account executive role
  • Knowledge of brands and customers gained within an FMCG environment
  • Strategic thinking & complex problem solving
  • Stakeholder management
  • Excellent analytical skills with the ability to turn data into insight

 

 

 

Salary depends on experience, annual bonus (subject to conditions), car allowance, 25 days holiday, defined contribution Pension, private medical, discounts on products, buy & sell holidays.

 

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age.