Precision Marketing Lead & ADSM

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Date: Jan 8, 2025

Location: Bogotá, CO

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

As Precision Marketing Lead & ADSM, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approach, check for implementation of digital media best practices, and support transversal enablers for PM transformation acting as a change agent in the organization. In addition, you will also be responsible for supporting local teams on audience strategy definition and implementation, build and manage consumer journey across multiple touchpoints, implement and manage 1PD (1st party-data) strategy from definition to activation and analyze/share data-driven insights for campaigns performance on-going optimizations.

In both capacities you will need to engage closely with global and regional digital teams, category managers, the ecommerce team and key external partners (creative and media agencies and adtech teams).

Your Profile

  • 3-5 years experience in digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level).
  • Desirable: Brand / category marketing and project management background.
  • Ability to effectively translate marketing objectives into digital execution.
  • Comprehensive knowledge on digital campaigns execution and planning.
  • Knowledge of advertising tech: GMP, DSP, DMP, etc.
  • Experience in audience segmentation & targeting, journey optimization and conversion modelling.
  • Excellent interpersonal skills and communication skills
  • Agile ways of working  
  • Collaborative and teamwork
  • Results oriented
  • Ability to adapt in a complex and fast changing environment
  • Fluent in English (Intermediate to Advance)

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV.