Precision Marketing Lead

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Date: Jan 7, 2025

Location: Bogotá, CO

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Main Responsibilities

  • Lead ideation sessions to ensure that the campaigns are designed to address the main business challenges and strategic questions
  • Ensure that agencies are following brand safety guidelines & digital execution best practices
  • Review and sign-off all media plans ensuring that PM principles are applied, KPI’s are aligned to funnel stages and objectives, audiences are clearly defined and channel strategy and sufficiency is respected
  • Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations
  • Engage and coach category, precision influencer, ecommerce teams and external agencies on PM principles and ensure framework compliance for digital campaigns.
  • Define the measurement approach and make sure that data sources for campaign success monitoring are in place and address the categories business challenges and strategic questions
  • Ensures processes and governance are in place to monitor campaign performance and engage marketing, media, precision influencer and ecom teams when necessary (weekly meetings, steering committees, stand-ups, etc.)
  • Ensure proper media KPI framework implementation on every stage of consumer journey (including precision influence amplification and full funnel ecommerce integration).
  • Coordinate campaign quality assurance process with main stakeholders ensuring that the campaign structure and data sources are followed to make sure the campaigns are implemented as designed
  • Ensure brand safety and digital golden rules implementation.Engage and upskill the main stakeholders (agencies, category, precision influence and ecommerce leads etc.) on PM principles.
  • Identify the main knowledge gaps and building a training program based on it,Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams
  • Responsible for compiling campaign’s results and sharing learnings with broader community (global and regional) – utilizing regional templates & process

Your Profile

  • 3-5 years experience on digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level),
  • Desirable: Brand / category marketing and project management background,
  • Ability to effectively translate marketing objectives into digital execution,
  • Comprehensive knowledge on digital campaigns execution and planning,
  • Knowledge of advertising tech: GMP (Google marketing platform), DSP (digital services platform), DMP (Data management platform), etc
  • Excellent interpersonal skills and communication skills
  • Agile ways of working 
  • Results oriented.
  • Collaborative and teamwork
  • Ability to adapt in a complex and fast changing environment
  • Fluent English (Intermediate to  Advanced)

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV.