Shopper and Customer Marketing Manager
Date: Apr 13, 2024
Location: Bukarest, RO
Company: Beiersdorf
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Responsabilities
- Channel Strategy: development & execution aligned with marketing strategy;
- Channel Game Plan – pre-evaluation of promotions, planning and execution, action plans;
- Suggest improvement actions/promo mechanics to ensure brand strategy, impact and profitability;
- Budget Management: accountable of the category budget and monthly checks;
- Pricing Strategy;
- Drive In-Store Main KPI´s together with Sales Teams (Primary Shelf, 2nd displays, planogram proposal, POS materials);
- Gather and analyze customer data;
- Lead and manage agencies collaborative work to deploy all key initiatives.
Knowledge & Experience
- University Degree or comparable;
- 3 years experience in commercial areas (shopper, trade mkt, sales) in FMCG industry;
- Advanced English level;
- Strategic Thinking;
- High level of analytical skills;
- Results Driven;
- Good organization skills;
- Data Tools: MS Office (Excel, Powerpoint); knowledge of data analyzing tools is highly appreciated.
At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.