Catman Manager

Apply now »

Date: Jan 15, 2025

Location: Ciudad de Mexico, MX

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

 

Category Management Manager is responsible for driving category growth together with our customers where BDF has captaincies, through strategic planning, market analysis, product innovation and partnership with key stakeholders.

Your Tasks

  • Category Strategy Development: Develop and execute the category strategy that aligns with overall company and customer goals, looking for market growth and profitability.
  • Product Portfolio Management: Within category strategy define the correct portfolio for the customer.
  • Retailer and customer engagement: Build strong relationship with key retail partners and customers. Collaborate with them to develop category growth plans.
  • Financial Performance: Monitor the financial performance of the category, including main KPI´s as Sell Out, Profitability and Market Share.
  • Cross-Functional Leadership: Act as the central point of contact for all category related initiatives, as launches 4ps recommendations with a Category point of view.
  • BPU´s: The Catman Manager is responsible of 3 Business Units (Cosmetics-Nivea, Healthcare-Curitas, Derma-Eucerin) from a customer point of view; internally the focus is Nivea with strong collaboration with Derma and Healthcare teams.

Your Profile

  • At least 5 years of experience in Marketing, Sales, Shopper Marketing/ Trade Marketing, Catman areas with at least 2 years in a manager role. 
  • Good knowledge of Trade in Mexico (SSS, Pharma desirable).
  • Proven experiences of matching brand strategies and channel strategies, and translating it into execution though strategic planning and market analysis.
  • Strong analytical and problem solving skills, with the ability to interpret data and trends.
  • Excellent communication skills with the ability to influence and collaborate with cross-functional teams.
  • Experience in working with major retailers and understanding of retail dynamics (in special Walmart).
  • Fluent English

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.