DIGITAL & INFLUENCER MKT COORDINATOR -CAMEX

Your Tasks

Role Purpose:

Be the digital media specialist with a real hand on approach: Plan and execute all digital ecosystem for Mexico and CAM regarding Digital media campaigns, influencer marketing, CRM and AWON Digital support.

Main Accountabilities:

Digital media campaigns:

• Lead Central America execution of Digital Campaigns.
• Implement full-funnel measurement of campaigns.
• Day to day use of our tech stack of tools like Google Analytics, PowerBI, Salesforce, YotPO, etc to ensure high quality data models, learnings, and insight generation. 
• Continuous optimization of campaigns with Media agency.

Influencer marketing 

• Build precision influencer marketing strategy for CAMEX and lead execution with agencies, influencers, and Derms-influencers.
• Lead Brand purpose and Core campaigns for the brand with an integrated communication approach (Media, PR, Influencer, BTL)

CRM:

• Build CRM strategy together with Digital Manager to continuously increase our database (leads acquisition) and conversion.
• Coordinate brand managers to define the communication focus per month and emailing/newsletter strategy.
• Lead the Product tester and R&R campaigns.

AWON Digital support:

• Coordinate brand managers to define the communication focus per month for our organic RRSS (FB, IG, Tiktok) and correct execution.
• Improve eCom user experience supporting the eComm team with Sales Visuals, A+Content, brand stores upgrades.
• Continuous monitoring of our website’s performance (SEO, Landing pages, buy button, pharmacy finder, derms finder)

• Work with Marketing, Medical Management and S&CM teams.
• Ensure KPIs are focused on hitting ROI targets tied to driving revenue, building brand awareness & engagement, driving qualified, relevant traffic, and deriving consumer insights & optimization strategies – both through campaigns and daily activities.
• Agency Management (Media, Creative, PR and Influencer mkt agencies).
• Marketing Budget management
• Keep up to date with the strategic digital landscape (consumers, competitors, technologies, etc.) and regularly shares this information with key stakeholders.

Your Profile

Knowledge, Skills and Experience: 

• Industrial engineer, Business Administration, Marketing, Commercial Relationships gratuate with a specialty in digital marketing
• English Proficiency: Advanced 
• Proven working experience (3 years) in digital marketing with demonstrable experience leading and managing SEA, email and eCom.
• Expert knowledge of the local online media landscape, campaign measurement and set-up across channels, attribution, viewability, audience targeting, ad serving, and reporting.
• Solid knowledge of website analytics tools (e.g., Google Analytics, SimilarWeb, WebTrends, Google Analytics etc.).
• Experience managing agency partners - both creative, digital and media.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Analytical, proactive and creative problem solver with a passion for telling campaign performance stories through data to inform future investments.
• Experience with A/B and multivariate testing.
• Proven ability to collaborate across teams and territories to lead the development of innovative online advertising programs.
• Experience managing and optimizing advertising budgets to ROI goals;
• Innovative -comfortable challenging status quo, bringing creativity to problem-solving through the use of innovative frameworks and technological solutions.
• Excellent communication skills - engage and influence multiple stakeholders.
• Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.