Performance Marketing Manager

Your Tasks

Role Purpose:

• Measure and analyze all points of the Digital Ecosystem oriented to eCommerce strategies
• Must be able to develop strategies, coordinate and integrate performance strategies oriented to Ecommerce in the main channels such as Amazon, Mercado Libre, Walmart, etc.

Main Accountabilities:

• Manage Ecommerce campaigns and marketing performance.

Amazon, Mercado Libre (MELI), Walmart 

• Experience in development of performance strategies oriented to optimize ROAS
• Experience in CPG industry (Nice to have)
• Focus on optimizing budgets and KPIs such as ROAS, CPM, Unique Visitors, CPA, CPC, etc.
• Help design the analytical model for KPIs for digital strategies
• Knowledge in
• Search Engine Marketing (SEM / Paid Search)
• Display / Programmatic
• Media and Paid Social Media Buying and Planning (better if it is on platforms such as Amazon and MELI)
• Remarketing
• Manage and master all the measurement tools necessary for the success of the strategy.
• Collect data through the different online measurement and analysis tools chosen.
• Monitor all traffic from all platforms in order to identify user and consumer profiles, information and understand user behavior through the consumer journey
• Develop support plans and tactics that can make meaningful improvements for agencies and other stakeholders.
• Develop actionable recommendations and reports that help brands and their campaigns through data analysis.
• Generation of biweekly and monthly reports that ensure the monitoring and control of the campaigns

Your Profile

Knowledge, Skills and Experience:

• At least 3 years of experience in a similar role
• Mastering Excel and Power Point
• Amazon Advertising
• Mercado Libre Ads
• Walmart Ads
• Facebook Ads
• Google Ads
• Google Data Studio or similar
• Remarketing
• Advance English
• Storytelling with data 
• Data Driven