Business Unit Head Derma MENA

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Date: Oct 23, 2024

Location: Dubai, AE

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Define and execute Eucerin plans aligned with regional and global strategic priorities.
  • Align the 360 strategy between different touch points.
  • Define together with Digital & Media team the precision marketing and precision influencers strategies together with a sufficiency investment model to reach the right consumer targets under the full funnel approach.  
  • Align the main initiatives to Medical Management strategy (Promotional Grid, Congresses, KOLs and DOLs)
  • Ensure the right detailing operation, building best detailing team focusing in the heavy prescriber calls (Segmentation, Targeting, frequency & KPIs) maximizing the usage of IQmed platform.
  • Roll out the brand plan to S&CM and Sales team ensuring the right visibility and exhibition aligned to brand and category positioning, supporting by the right professional advise at POS.
  • Monitoring the brands performance (net sales, market share, prescriptions share, etc.) and brand development against sales/ profit forecast and budgets.
  • Support of regional innovation projects and providing local consumer insights / needs into the process.
  • Identify market challenges & opportunities to win in local markets leveraging expertise within the region.

Your Profile

  • Education: University / higher education degree.
  • Skills: Commercial & strategic thinking, Consumer focus, Relationship building, analytical.
  • Experience: 10 years of significant Marketing & Sales management experience in Dermocosmetic or Pharmaceutical companies managing OTC or OTX products.
  • Lead team to organize integrated communication approach to develop and deliver consistent message across all local, regional and global teams.
  • Guiding, motivating and developing the subordinated staff.

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Boris Dutli. Please apply online until the 6th of November.