Senior Brand Manager, Eucerin

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Date: Apr 12, 2024

Location: Durban, ZA

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap. Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.

 

Market Understanding and Development

  • Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives.
  • Input into the brand portfolio development and partner with the Global marketing Team.
  • Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager.
  • Build in depth understanding of local consumers and shoppers to input into Consumer market strategy.

 

Communication Development

  • Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space.
  • Co-create 360 launch activation campaigns and ensure smooth implementation.
  • Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
  • Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.

 

Brand Management

  • Input into Consumer Annual marketing plan.
  • Responsible for deployment of plan OTIF (On Time, In Full), within budget.
  • Responsible for developing the approved Local Pipeline & manage new product development & successful deployment.
  • Input into pricing and promotions - give recommendations to Customer team.
  • Manage and lead the artwork development process and deliver on time.
  • Input into claims development, and responsible for legal approval.
  • Manage cross category projects where applicable.


Market Understanding

  • Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market.
  • Responsible for keeping abreast of developments in market and in trade.
  • Responsible for keeping abreast of R&D/NPD/Tech developments in their categories.
  • Responsible for category and competitor reviews.

 

Project Management

  • Assist team members in terms of key brand elements (Brand essence and authorship) and business processes.
  • Input into customer marketing plan priorities ensuring they align with Marketing plans.
  • Responsible for project managing NPD/ Launch/Relaunch process within the business & managing cross functional teams.
  • Input into Annual Business Plan, presenting to Sales Team, and assisting with finalization of ABP presentation for MD.

Your Profile

  • Education: Tertiary qualification (BCOM, BA, IMM).
  • Minimum 5 years' experience in brand management in an FMCG industry.
  • Marketing skills: ATL & BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development and concept development.
  • Broad set of commercial skills with a working understanding of all business functions and key business processes.
  • Digital marketing management including campaign development & optimization, Content Marketing, Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.
  • Good analytical and financial skills for share analyses and business case development.
  • Strong presentation and communication skills, good influencing skills. Strong bias for action. Able to lead internally and externally. Strong stakeholder management skills.
  • Ability to identify patterns in data and develop action plans in response.
  • Ability to lead a project team.
  • Ability to help develop Brand Managers.

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
 

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf