Brand Manager

Your Tasks

Role Purpose:
Ensure the correct strategies and continuous development of the brands in charge in line with the International / Regional offices. 
Define and achieve specific sales, profit and market share objectives through the development of annual marketing & shopper plans. 

Main Accountabilities:
Long Term Marketing Business Plan
•    Prepare a business plan by brand group in order to provide strategic direction for individual sub-brands and define contribution to future sales and profit growth and follow up in every step.  

Marketing & Communications Strategy (ATL & POS Strategy)
•    Adapt and develop the MU communication strategy to local markets in coordination with Medical Management teams to ensure the proper adaptation of marketing and communication strategies to the different channels.
•       Coordinate and lead brand activities with Sales team in order to ensure the POS strategy.

BTL Activities: 
•    Plan and execute  BTL activities.  

Business Development
•    Achieve sales, profit and market share objectives.  Net Sales & Innovation tracking

Marketing Budget Control
•    Control marketing investment in line with the agreed Marketing Plan (ATL & POS, updated as necessary during the financial year.

Maximization of Return On Investment
•    Review and consistently evaluate amarketing investments opportunities in order to maximize return on investment against agreed brand objectives (ATL Investment – Develop & coordinate annual on packs).
P&L Control
•         Must be able to understand and manage the figures at top and bottom level to ensure the profit objectives.

Assure Product Supply
•    Ensure with supply chain team the continuous supply of product through the proper forecast accuracy.

Your Profile

Knowledge, skills and Experience/Education:

• 5 years of experience as Brand Manager  
• BA in Marketing, Business Administration or related career. 
• English fluid: Speaking and writing.
• Office. 
• Analytical,  administrative, organized and skills to manage execution in several countries 

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