Shopper & Customer Marketing Manager - Derma, CEWA (Kenya/ Nigeria)

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Date: Apr 5, 2024

Location: Lagos, NG

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Main Accountabilities

Category Development

  • Translate category strategy road map from marketing into clear growth plans and lead implementation of same.
  • Monitor and track category growth indices - Numeric and weighted distribution, share in handlers, market share and develop corrective action plans to drive performance.

 

Campaign Plans Ownership

  • Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
  • Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.

 

POS & POS Communication

  • POS excellence -
    • Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.
    • Ensuring engaging communication at POS.
  • Define picture of success by format/channel/country and make sure that same is executed.
  • Reduce cost yet improve the quality of POS.
  • Vendor Management.

 

Promotions Planning

  • Planning, Approval and communication.
  • PI, PD, PC, & TTC contribution planning.
  • Liaising with Supply Chain for promo forecasting and bundling.
  • Post Promotion analysis and making sure that corrective measures are taken.

 

Assortment & Merchandising

  • Assortment management as per country/channel/format with objective of Sales and margin maximization.
  • Planogram management- preparation and ensuring execution is done.
  • Ensuring successful Implementation of Trax.
  • Rolling out uniform Beauty Advisor Program for CEWA. 

 

New Launch Management

  • Define clear and concise GTM strategy.
  • Outline distribution, sales and execution plans with SMART targets.
  • Sharing new launch performance dashboard with the team.

Role Dimensions

  • Job Location: Lagos, Nigeria OR Nairobi, Kenya
  • Position Reporting Line: The job holder reports directly to the Head of Sales, AME (Matrixed). Second reporting line to local market.

Your Profile

  • Education: University or similar degree.
  • Minimum 7 years of FMCG experience in CEWA region. Mix of experience in marketing, digital, eCommerce, and S&CM is a plus.
  • Strong leadership skills & experience in building and developing high performing teams - people agility is a key strength.
  • High degree of business acumen.
  • An innovative and entrepreneurial mindset.
  • Language: Fluent in English.
  • Strategic and executional focus.

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
 

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf