PROMO & POS Specialist - EUCERIN

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Date: Apr 7, 2024

Location: Queluz de Baixo, PT

Company: Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Role Purpose

Reporting to the Brand Manager, this role is responsible for executing the best route-to-market activities at our point of sales in order to achieve the company results and goals, working in partnership with Marketing and Sales teams

Main Accountabilities

Drive, align and execute appropriate point-of-sale initiatives (Promo and POS materials) for the proper brand and shopping experience.

  • Act as project manager for the creation of POS materials (e.g.displays)
  • Coordinate and execute in-store initiatives and shopping experience at POS.
  • Implement the appropriate tools by customer segment, following the POS Excellence lead and guidelines.
  • Participate in strategic category management projects to achieve concrete business results, by improving assortment and shelf presentations.
  • Business KPI analysis, tracking success and identifying gaps versus planned outcomes for initiatives.

Specific Projects and Responsibilities:

  • Promo P&L responsibility(proposition, execution, evaluation)
  • POS materials execution aligned w/ the brand strategy and guidelines
  • Specific POS budget management
  • Campaign ROI analysis: effectiveness of promo and other initiatives, providing insights and learning for the future

Your Profile

KeySkills

  • Category & ChannelExpertise
  • Consumer/Shopper/ Customer Understanding
  • Storytelling

Hard and Soft Skills:

  • Higher education in Management, Business Administration (or similar);
  • Experience in POS/Promo/TradeMarketing/Shopper roles and Pharmacy channel will be valorized
  • Solid MS-Office & Outlook knowledge (namely Excel and PowerPoint);
  • Fluent in Portuguese and English;
  • Proactive, flexible and willing to take ownership for own role;
  • Strong  analytical thinking;
  • Organized and with high attention to detail
  • Business Oriented;
  • Collaborative team player

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.