Manager, Sales Strategy
Date: May 6, 2024
Location: St. Laurent, CA
Company: Beiersdorf
ARE YOU UP FOR THE CHALLENGE?
We are seeking a courageous individual who can lead the integration of brand, category, and channel strategies into clear Beiersdorf trade strategies and coordinate the successful execution by steering the 4P mix. The Sales Strategy Manager will steer agile reactivity to unforeseen business challenges through sales and will act as the cross functional voice of sales to internal stakeholders, delivering the retail perspective where consolidated information is required. As the conduit between sales and marketing, the Sales Strategy Manager will deliver go to market requirements for an assigned portfolio of brands and will complete ad hoc category management support as required.
RESPONSABILITIES
Lead the integration of brand, category, and channel strategies into clear BDF trade strategies, ensuring execution by steering 4P mix.
• Owns shopper understanding by category, by sales channel.
• Defines go-to-market plans by sales channel and drives the implementation of the 4 P’s (PICOS). Completes assortment and shelf priorities as inputs to the go-to-market guidelines.
• Defines must stock list by sales channel.
• Oversees the development of new item launch strategy, distribution targets, rate of sale expectations. Sets target by sales channel & customer.
• Co-ordinates all sales communication requirements within lead times to ensure a successful sell-in for assigned brands.
• Delivers new items selling stories.
• Attends category line reviews where required to assist in the sell-in of innovation.
• Monitors execution and drives course-correcting action plans as needed.
• Monitors and tracks performance of assigned brands through consolidated reporting of lead indicators (display execution, in market tactics, among others) and POS execution.
• Manages and coordinates insights from the business driver report and from RGM on pricing and promotions.
• Identifies gaps to plan through interpretation of sales analysis with cross functional stakeholders. Provides the context of sales in cross functional commercial discussions.
• Builds action plan to secure right distribution of core assortment or shelf position.
• Minimizes major activity clashes across retailers & ensures alignment of trade plans to major marketing initiatives.
• Serves as voice of sales/customers, champion of customer requirements
• Partners with internal commercial teams on trade strategy creation and to achieve alignment on 4 P’s expectations.
• Be the first point of call for trade or channel thinking for marketing.
• Leads & coordinates brand communication into sales.
• Coordinates feedback into commercial teams on behalf of sales where aggregated information across multiple accounts is required.
• Delivers superior retail and channel expertise internally; provides holistic understanding of activity & actions across the trade.
Your Profile
• BS/ BA in relevant field; Marketing/ Business Administration preferred.
• +5 years of experience in Field Sales or similar discipline.
• Ability to think strategically and increase effectiveness at achieving overall strategies in a highly collaborative environment.
• Ability to manage projects with deadlines to meet customer needs.
• Ability to develop strong relationships across functions and external partners. Proven ability to influence key decision makers.
• Strong oral and written communication skills to influence and secure cross-functional support.
• Must have excellent analytical skills and business acumen to build strong business cases for change.
• Must be technology savvy and have strong office productivity software skills (e.g., PowerPoint, Excel, SAP) to use promotion databases, financial reporting, and promotional analysis.
Experience, skills and competencies that lend themselves to this role
We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.
A welcoming workplace that offers personal and professional growth for all individuals
At Beiersdorf, you’ll find:
- A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
- Nimble teams that enjoy challenging work and the ability to make an impact
- A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
- A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
- A collaborative culture that leads with care, trust, simplicity and courage
Unique benefits that consider the whole person
We understand that you have a life outside of work, and we support you with unique benefits including:
- Generous and flexible vacation policy
- Summer Friday hours
- Comprehensive Wellness and Benefits program
- Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
- Dynamic work model – a hybrid of in-office collaboration (3 days/week) and remote focused work days
Caring for skin means caring for people.
It all started with a pharmacist and a dream 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.
At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.