Marketing Manager - NIVEA Skincare
Date: Dec 8, 2024
Location: St. Laurent, CA
Company: Beiersdorf
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Elastoplast, and Coppertone. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Are you a dynamic and experienced Marketing Manager that will contribute to making the Nivea brand flourish and grow? This position is based in Montreal and has a national scope, it reports to the Marketing Director and manages a team of passionate Nivea Brand Managers. We are a global brand with top market share positions and appreciate the challenge of having a localised marketing approach.
You will be responsible for developing, implementing, and optimizing marketing strategies that drive brand awareness, consumer engagement, and revenue growth across various channels. The ideal candidate will possess a deep understanding of skincare products, consumer behavior, and digital marketing trends.
Your Tasks
If you are looking to…
- Develop NIVEA brand strategy & support SBM/BM in building category plans including: new product launches, advertising, consumer promotion, packaging & pricing that lead to the achievement of business goals and objectives
- Be responsible for building and driving success across category platforms & special projects including, social media, influencers & CRM
- Lead & develop the Annual Planning Process across a complex portfolio which includes financial & business analysis, consumer planning, leading agency partners and P&L development including sales and profit objectives; ensure brand budgets including advertising & promotional expenditures are accurate and appropriate
- Drive growth initiatives, profit opportunities and required actions through taking lead role in developing and analyzing facts and trends of the product category, competitive products, and consumer usage & attitudes with market research, sales, global brand team and agencies
- Build a high performing and engaged team to ensure a future fit organisation, through coaching and development opportunities. Actively build and foster relationship with EUNA and Innovations teams
Your Profile
- University business degree with 5-10 years of CPG marketing experience
- Strategic Marketing Expertise: Proven success in developing and executing marketing campaigns in the CPG or skincare industry, with strong knowledge of branding, product positioning, and digital/social marketing
- Adaptability & Industry Knowledge: Ability to thrive in a fast-paced, evolving market while embracing new trends and technologies
- Communication & Presentation Skills: Exceptional written and verbal skills (bilingual), with the ability to craft persuasive messages and deliver impactful presentations
- Analytical & Financial Acumen: Strong analytical thinking and financial skills, with a focus on results and problem-solving
- Leadership & Collaboration: Ability to lead teams, motivate cross-functional groups, and build strong business relationships
A welcoming workplace that offers personal and professional growth for all individuals.
At Beiersdorf, you’ll find:
- A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
- Nimble teams that enjoy challenging work and the ability to make an impact
- A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
- A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
- A collaborative culture that leads with care, trust, simplicity and courage
Unique benefits that consider the whole person.
We understand that you have a life outside of work, and we support you with unique benefits including:
- Generous and flexible vacation policy
- Summer Friday hours
- Comprehensive Wellness and Benefits program
- Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
- Dynamic work model – a hybrid of in-office collaboration (3 days/week) and remote focused work days