Winnership_Brand Marketing Intern

Your Tasks

Job Description
The Brand Marketing Intern will support the Brand Manager in executing marketing strategies and operational activities to ensure brand growth and effective campaign implementation. This role offers hands-on experience in trade, media, creative, and cross-functional collaborations while developing skills in data analysis, project management, and marketing execution.

Key Responsibilities
1.    Market Monitoring and Trade Operations

• Conduct trade checks to assess in-store brand presence and monitor competitor activities. Update trackers needed for monitoring. 
• Participate in team Retail On-The-Job Activities (ROTA) to gain insights into market trends.

2.    Procurement and Documentation

• Prepare and process Purchase Orders (POs) and Stock Request Forms (SRFs) for product pullouts.
• Collaborate with agencies and our main distributor to facilitate product logistics and approvals.

3.    Creative Asset Development

• Design creative materials for media assets that cater to having bundles, discounts, and any form of brand promotion in alignment with campaign objectives.
• Work with agencies to have this approved by theAdvertising Standards Council (ASC). 

4.    KOL and Campaign Management

• Review Key Opinion Leader (KOL) content outlines and drafts to ensure alignment with brand and campaign objectives.
• Review KOL tool kits before release. 

5.    Event Activations

• Support end-to-end event processing, including idea generation, preparation, and execution in collaboration with the Brand Manager and agencies. This includes KOL/Host briefing, PR kit ordering and packing, script making, etc. 

6.    POS and Collateral Management

• Manage end-to-end production of brand-initiated POS materials like cap stickers, from artwork creation to supply chain coordination --ensuring that this will meet the target IMS and NGS of the company. 

7.    Administrative Support

• Record and maintain minutes of bi-monthly category meetings.
• Assist in tasks such as price ladder creation and finding accurate packshots from the global DAM system for trade letters.

8.    Artwork and Data Management

• Track Design-to-Print (D2P) artwork workflow within the system.
• Use Nielsen data to categorize products and franchises under the appropriate NIVEA segmentation.

9.    Budget Optimization

• Monitor and suggest ways to optimize project budgets by tracking spending from POs and SRFs to ensure efficient use of resources.

10.    General Assistance

• Provide day-to-day assistance to the Brand Manager in various operational and strategic tasks.

Your Profile

Hard Skills
•    Proficiency in Adobe Photoshop and other Adobe Creative Suite applications.
•    Competence in Microsoft Excel and other Microsoft Office tools (Word, PowerPoint, Outlook).
Soft Skills
•    Effective communication and collaboration.
•    Strong organizational and multitasking abilities.
•    Detail-oriented and proactive problem-solving.
•    Adaptability in a dynamic work environment.
•    Creativity and strategic thinking.

Profile

•   Must be in the last semester of the University
•   At least one first experience (internship, working student, work experience) is mandatory ​
•  Need to be a resident in the Philippines

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